Childcare Website Design That Fills Your Tour Calendar

The Toddler Room is $97 a month, The Preschool Room is $197 a month plus AI usage, and The Pre-K Room is $497 a month. Every plan carries the same $499 one-time build fee. You pay only the monthly invoice up front. The $499 is charged after your site is live and you have said you are happy with it, which is the order round the right way.

We build on the Astro framework, which ships almost no JavaScript and serves static-first pages from Cloudflare's global edge. There is no plugin bloat as on WordPress and no page-builder overhead as on Wix or GHL. We guarantee a 90+ Google PageSpeed score, often 100, on both mobile and desktop. It matters here because parents search for childcare on a phone in a spare few minutes, frequently on a poor connection in a parking lot.

Yes, and it is usually the change directors notice first. The tour calendar sits on the page, a parent picks a slot, and the confirmation and the reminder both go out automatically. Nobody at the front desk has to take a call during nap to arrange it, and nobody has to chase a parent who is now back in a meeting.

A revision is any change request you send us, and there is no limit on how much you put into one. Updating the tuition schedule, adding a room page, changing a colour, adding a lead teacher to the team page, swapping the summer camp dates, putting up the new licensing certificate: all revisions. So is something much bigger. "Create two new program pages, here is the full copy, layout and photographs for both" is one revision, not four. Five revisions are included every month at no extra cost. After the fifth, each additional revision is a flat $20, so you always know the price before you ask, and there is no cap on how many you can buy in a month and no hourly billing. Every revision is completed within 2 to 5 working days of you sending it, no matter the size; a rate, a date or a staff photograph is usually live the same day or the next morning.

Form submissions from your own site into any CRM are included at no extra charge, by direct API, Zapier or Make. Anything beyond that is not. Connecting a childcare management platform, a billing system, a state reporting tool, a payment processor or a custom API is quoted and charged separately. We tell you the cost before we build it and you decide. Nothing is billed to you after the fact.

Each one is research-based and 2,500 to 3,200 words, written around your rooms and the neighborhoods you draw from, with real sourced material rather than padding. This is deliberately not what most agencies mean by weekly blogging at this price, which is a 600-word AI summary of the same three points. Childcare has a long lead time: a parent starts looking while she is still on leave, months before she enrolls, and a long piece that answers her question completely is what earns the ranking and what an AI assistant quotes. The Pre-K Room raises this to three a week, to the same standard.

Your tuition schedule moves more often than most directors expect: a rate rise at the start of a term, a new part-week pattern, a change to the registration fee, summer camp pricing, a sibling discount. On most center websites the fees page was typed once and never touched, so a parent arrives at the tour quoting a number from two terms ago. Every week we update the fees shown on your site, including inside the estimator. Send the new schedule and it goes live.

Yes. One free domain is included, or we point the one you already own at the new site and nothing changes for families who have bookmarked you. Every form pushes into any CRM you run through direct API, Zapier or Make, and we include our own CRM with your own login so you can see each inquiry and each booked tour in one place.

The Toddler Room goes live 7 days after the onboarding call. The Preschool Room takes 10 days, because the AI receptionist and the chat agent need training on your rooms, your ages, your fees and your policies before they are allowed to speak to a parent. The Pre-K Room takes 15 days while the content engine is set up. The clock starts at onboarding, not at payment.

US carriers require every business sending SMS from a ten-digit number to register the brand and the campaign first. Without it your tour reminders and waitlist texts are filtered or blocked outright and nobody tells you. We file the registration as part of your Preschool Room setup and the carrier fee is passed through at cost.

It is a PDF, not a dashboard you will never open. It sets out what parents asked for that week, which age groups they were looking for, how many calls never reached a person, which turned into a booked tour and which did not. For most centers the useful part is the pattern: the age group people keep asking about that you have no space in, or the run of calls that all arrived between four and six.

Yes, and it is $100 one-time per language. The important part is how it is built. Most multilingual offers bolt a browser translate widget onto the page, which creates no new URLs, so Google has nothing extra to index and you still rank in one language only. We build a separate real page per language, each with its own URL, its own title and meta description, its own schema and reciprocal hreflang linking it to its counterparts. The Spanish version of your infant room page can then rank on its own in Spanish search and be quoted on its own by an AI assistant, reaching a mother in your own catchment who was never going to type the English words.

For a center the profile is very often where a parent first finds you, and most are claimed once and then left for years. On The Pre-K Room we run it: posts going out, photographs that show the rooms as they look this term rather than the year you opened, the questions parents leave on the listing actually answered, and hours, closures and programs kept accurate. An active profile is what keeps a center in the map pack, and a stale one quietly drops out of it.

With fast pages, real neighborhood pages, correct schema and clean sitemap, robots and llms files, we expect a site to start ranking in its own area within three to five months. We will not promise day-one rankings and we will not promise an enrollment number, because neither is in our gift. What we control is what gets built and how quickly it loads.

Yes, and it should be. A plain page naming the programs you accept, the documents a family needs to bring, and who at your center handles the paperwork removes the most common reason a subsidised family never calls, which is simply not knowing whether you take it. We will write it with you on the onboarding call.

We can show a per-room status you control, such as open, limited or waitlist, and change it whenever you tell us it moved. We do not read live occupancy out of your childcare management system unless you ask for that as a custom integration, which is quoted separately before anything gets built.

We rebuild it. You keep the domain, existing URLs are redirected so you do not lose whatever ranking you have already earned, and we migrate the content worth keeping, including your policies and your parent handbook if they live on the site. The old site stays up until the new one is live.

We do, from what you tell us on the onboarding call and in the revisions you send afterwards. They are written for parents in your town rather than a generic national audience, which means naming the elementary schools your pre-K children feed into and the employers whose shift patterns your hours are built around. You can send back any piece you would rather we did not publish.